Laxxmi Bomb Release Is Proving Ground For Disney+Hotstar

Laxxmi Bomb is finally getting an OTT release sometime in June, Bollywood Hungama confirms. The Bollywood horror movie is a remake of a South movie. It stars Akshay Kumar as a guy who doesn’t believe in ghosts and is a victim of possession by not one but three ghosts.
The movie was cruising along when the Corona Virus lockdown waylaid it.  Since then, several small and medium budget movies have hurried to the OTT platforms.
There was the buzz that Laxxmi Bomb will hit the streaming platforms. I thought – and still think – that Laxxmi Bomb will release for Disney+Hotstar VIP members and not just the Premium members.
This will be a big task for everyone involved. If the Bollywood horror movie is checking for a June release, the producers will be scrambling to release the trailers and whatnot. Of course, there will be no music launch or any other promotional activity.  Apart from the first look, there’s absolutely nothing that the press has for the movie.
According to the report, the stakeholders held a meeting on 4 May and decided to release the movie on the OTT platform. That’s also because there are hints that the theaters won’t be reopening anytime soon. Some reports are expecting theaters, malls, and restaurants to open only in September.


This is good news for the OTT platforms as they now have a chance to prove their mettle as first distributors. Until now,  very, very few movies have used the OTT platforms as the first distributors. With a mass product like an Akshay Kumar in their hands, this is a proving ground for streaming platforms like Disney+Hotstar and others.

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